Re-Inventing the Runway: Immersive Experience Redefining Reality. Invitation by Eleonora de Gray, Editor-in-Chief of RUNWAY MAGAZINE. Photos / Videos / Concept / 3D Development / Web3 Development and Concept: Runway Magazine. Music: Alena Smirnova, Serge Quadrado, Dmitriy Sevostyanov. Presented Looks: Moncler by Pierpaolo Piccioli, Jean Paul Gaultier, Gucci, Saint Laurent, Valentino by Pierpaolo Piccioli.
Introduction
RUNWAY Web3: Re-Inventing the Runway marks a bold new chapter in the evolution of immersive experiences crafted by Runway Magazine. This groundbreaking concept transforms dreams into reality, inviting everyone to explore a world of imagination and creativity where participation isn’t just encouraged—it’s essential. Unlike traditional fashion showcases or documentaries from the past, this is a real-time, live experience that embraces the present and future of fashion, offering an unprecedented opportunity to witness and engage with the most spectacular looks from today’s leading designers and fashion houses.
These unforgettable experiences curated by RUNWAY Magazine bring together the industry’s most influential voices, connecting the present with the future. Through a rich blend of media and cutting-edge technology, Re-Inventing the Runway immerses audiences in a unique journey that showcases how new technologies can intimately deliver the essence of a designer’s vision. From the iconic styles of Valentino, Moncler, and Jean Paul Gaultier to the avant-garde creations of Gucci and Saint Laurent, this immersive experience redefines how we interact with the art of fashion, turning it into a truly inclusive and transformative spectacle.
Beyond the Screen: Experiencing Your Own Imagination like Reality
In a groundbreaking fusion of technology and couture, the fashion world leaps into the future with Re-Inventing the Runway—a revolutionary experience created by Runway Magazine. This innovative Web3 environment transcends traditional boundaries, redefining how we interact with reality, cultural concepts, and iconic styles from Gucci, Moncler, Saint Laurent, and Valentino. By seamlessly merging editorial content with interactive digital experiences, it offers an entirely new lens through which to view fashion and luxury, blending imagination with technology to reshape our perception of style today. This visionary approach moves beyond just an observation, inviting you to step directly into the heart of fashion’s evolving narrative.
The Web3 experience plunges you into a magical realm that feels both familiar and fantastical. As you enter, you’re enveloped in a natural world reminiscent of your own memories and dreams, as if stepping into a living animation of your ideal reality. This world is inclusive, dynamic, and centered around you—challenging the outdated notion of luxury, often seen as disconnected from everyday life. Here, fashion becomes a deeply personal journey, reimagining traditional showcases and inviting all to participate in a vivid, interactive exploration of creativity. The conceptual vision of this immersive experience breaks away from convention, transforming fashion into a shared, living narrative that resonates with how we dream, live, and express ourselves in the modern world.
Re-Inventing the Runway is both visceral and insightful, with 3D designed environment, 3D looks, graphics and sound design, all of which will evoke our world of imagination where iconic runways shift the cultural landscape, and where we are creators of it. This feature not only brings the runway to us but also empowers us, as we are no longer passive observers, we are active figures. Re-Inventing the Runway is our environment to explore, dream, and discover, guided by the seamless interface of a truly revolutionary 3D experience.
Beginning in an enchanted forest, the experience immerses you in a world where luxury brands and nature exist side by side, challenging the industry to break free from its destructive habits. The Web3 environment becomes a proving ground for this new alliance, demonstrating that creativity and respect for the environment can coexist.
It’s a radical concept that refuses to choose between beauty and responsibility, instead creating a narrative where luxury and nature find common ground in their shared creativity. Runway Magazine has not just imagined this; they have built it—laying the foundation for the future of luxury that embraces innovation, environmental stewardship, and a complete rethinking of what the runway can be.
In response to these challenges, the Re-Inventing the Runway experience offers a transformative vision. The immersive “living” environment, rich with the imagery of enchanted forests, rhythmic surprises, light, sound, and innovation, represents a bold reimagining of luxury—a harmonious fusion of nature and creativity. This immersive space illustrates an “improbable” yet necessary coexistence, where luxury and the environment find common ground. By embracing a more inclusive and sustainable approach, it redefines the runway, presenting a narrative that luxury can indeed evolve, adapt, and inspire without compromising its core values. Re-Inventing the Runway isn’t just a digital escape; it’s a revolutionary answer to the environmental and ethical questions that luxury faces today, offering a glimpse into a future where creativity, sustainability, and luxury coalesce into a new, more meaningful experience.
Tips – How to use Re-Inventing the Runway
2,3,4″.
Use key “F” to interact with telescope, use key “F” to leave the view screen.
Use key “F” to experience the looks of Moncler, Jean Paul Gaultier and Valentino. Or you can also click on the indications (there are everywhere).
Use key “F” to get on and get off the Swan. Use “W, A, S, D” to drive Swan.
Use “F” is you stuck somewhere, and not sure what to do when keys “W, A, S, D” don’t work.
RUNWAY Web3 experience / Web3 publication is accessible on all computers, it is also adapted for slow internet connection. All connections to the Web3 environment are private. This experience is also adapted for mobile devices, installation of an app is required. This is a Web3 / Metaverse integration. You don’t need to register an account to explore.
Use your mouse to drag the screen in front of you to turn around.
To move around use keyboard keys: “W, A, S, D”. If you have an obstacle – just jump by pressing “SPACEBAR”. You can also choose the location and with your mouse click there.
Use your mouse scroll wheel to get closer to something or take distant view.
Use “Spacebar” on keyboard to jump. Express reactions “C,1,2,3,4”.
To have a full experience keep your sound on.
If for some technical reason the Web3 screen is dead or you really stuck just reload the page by pressing “F5”.
Just few words about your privacy
The several software integrations we use permits us to create Metaverse / Web3 experience, and can offer improved data privacy for readers, as this integration is only available in your browser, these software integrations do not rely on centralized servers or platforms that can collect and monetize your personal information. No IP, no country, or any other personal information is collection. No your email address, or name are required to use Runway Web3. What we collect from you is just “1 View” – that’s all.
The advent of a new Web3 version of the RUNWAY MAGAZINE has transformed experiences by enabling to interact with others in a realistic virtual environment in real time.
LISTEN CAREFULLY BECAUSE THERE ARE STORIES TO EXPERIENCE – KEEP YOUR SOUND ON !
To have a full experience keep your sound on.
If for some technical reason the Web3 screen is dead or you really stuck just reload the page by pressing “F5”.
Map, points of interest, experiences, and what to visit
Your journey through Re-Inventing the Runway begins on a bridge that leads you to the Moncler Rotunda, where imagination meets reality. Step into the world of Moncler and change into the Goose Down Royal gown, crafted by Pierpaolo Piccioli in 2020. As you put on this spectacular piece, the narrator welcomes you:
“Re-Inventing the Runway, where imagination meets reality. Here, fashion transcends the ordinary and every step is magic. Slip into Pierpaolo Piccioli’s Royal gown for Moncler—more than a look, it’s a journey. Wear three, witness two, and let the endless runway reinvent itself around you.”
Nearby, graceful swan boats await, inviting you to ride and explore the wonders of this enchanted land.
If you head back across the bridge, you’ll encounter the Telescopes Stand, where you can take a closer look at the different corners of this magical world. Just behind the telescopes, a glowing Portal-Flower stands ready to transport you to the Valentino Garavani Pavilion. Here, you can change your look to one from the Valentino Pink Collection, Fall 2022-2023, also created by Pierpaolo Piccioli. The narrator invites you:
“Discover the enchantment of Valentino with a cocktail dress from Pierpaolo Piccioli’s iconic Pink Collection. This look invites you into a world of bold elegance, where every thread is woven with magic. Wear it and become part of a fashion fairytale.”
Beyond the Pavilion, another Portal-Flower takes you to the Jean Paul Gaultier Amphitheater, where you can change into the latest Jean Paul Gaultier Haute Jeanerie denim suit. The narrator’s voice guides you:
“Enter the realm of Haute Jeanerie, where Jean Paul Gaultier’s magic transforms denim into art. This zebra-striped jacket and jeans, fresh from Fall 2024, cast a spell of modern allure. Slip into this enchanted look and let the magic unfold.”
Continue your adventure to the whimsical world of Sunrise Pink and the Seven Gnomuccis, hidden within a majestic old oak tree. Here, seven playful Gucci models—each with their own personality—bring charm and magic to every moment. The narrator says:
“In the heart of an enchanted forest stands a majestic old oak, home to Sunrise Pink and seven whimsical Gnomuccis. These tiny Gucci models bring charm to every moment – one is running, another striking a pose, one just waking up, and another radiating pure joy. A playful twist on a fairytale, where Gucci meets magic.”
From there, a final Portal-Flower transports you back to the forest and into the Saint Laurent Atrium, a serene space that beckons you with fireflies and cascading waterfalls. You can also find your way here by taking a swan boat ride along the river. Surrounded by nature’s wonders, a towering model presents the latest look from Saint Laurent Fall 2024. The narrator captures the scene:
“In an enchanted forest, a towering Saint Laurent model transports from one waterfall to another. The runway unfolds in a stunning atrium, surrounded by fireflies that bring light to the darkest corners of imagination. The runway comes alive in a dance of light and shadow.”
This is just one of many ways to explore this metaverse—a world where every turn invites you to interact, experience, and become part of the narrative. The journey is yours to shape, filled with endless possibilities and surprises.
A New Dawn: The Future of Immersive Experiences
As you step back from this journey through Re-Inventing the Runway, you’ve not just witnessed a new way to engage with creativity—you’ve been a part of it. This metaverse experience redefines the boundaries between observer and participant, turning every guest into a storyteller in a world where art, technology, and imagination seamlessly blend. Each point of interest, each transformation, and every magical encounter were designed to immerse you fully, challenging the conventions of luxury and media while inviting you to reimagine what’s possible.
This innovative space doesn’t just display the present—it forecasts the future of how we connect with the concepts of style, storytelling, and the world. By gamifying traditional media and merging it with an interactive landscape, Runway Magazine pioneers a new narrative where inclusivity, creativity, and technology lead the way. It’s more than just a showcase; it’s a bold step toward redefining our relationship with experiences that shape our culture.
Re-Inventing the Runway is not just about what you see but what you feel—about diving into an environment where the past, present, and future collide in a mesmerizing blend of beauty and innovation. This Web3 is a call to rethink how we engage with creativity and luxury things, urging us to move beyond passive consumption to active participation. You’ve seen how the runway can transform and how every look and every setting invites you to play a role in this evolving story.
As we look ahead, the possibilities are boundless. This journey stands as a reminder that reinvention is not just an option—it’s a necessity. And in this space, where every path you take is a step into the unexpected, you’ve witnessed a glimpse of tomorrow’s society. Re-Inventing the Runway isn’t just the future of media; it’s the future of how we create and connect. The stage is set, the narrative is yours—where will you go next?
In this Web3 experience we used integrations of Unity, WebGL, Maya – Autodesk, Blender, Ready Player Me, Spatial technologies. The concept, design, development are intellectual property of RUNWAY MAGAZINE / RUNWAY STUDIO WEB3.
Fair Use Disclaimer for “Re-Inventing the Runway” Web3 Experience
The “Re-Inventing the Runway” Web3 Experience is a new form of media expression intended solely for entertainment and educational purposes. This metaverse experience utilizes images of mentioned fashion brands to create a 3D models and interactive environment, allowing users to engage with the content in a novel and immersive way.
No products or services are sold through this experience. The use of concept and / or design of mentioned luxury brands falls under the doctrine of fair use, as it is intended to provide commentary, education, and entertainment for RUNWAY readers without infringing on their rights or those of their affiliated entities.
Key Points of Fair Use:
- Purpose and Character: This experience is non-commercial and created for entertainment and educational purposes only. It transforms the original works to create a new, immersive experience.
- Nature of the Work: The use involves copyrighted designs of luxury brands that are publicly available and widely recognizable.
- Amount and Substantiality: Only the necessary portions of designs were used to achieve the experience’s educational and entertainment objectives.
- Effect on the Market: This project does not compete with or substitute for the original works. It aims to enhance the fan experience without affecting the market for mentioned luxury brands.
If you have any concerns or believe that any content within this project infringes upon your rights, please contact us, and we will address the matter promptly.
Contact Information:
For any inquiries or concerns regarding this project, please reach out to us at [email protected].